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ARC-TIC Iceland is a genuine Icelandic watch brand from the team behind JS Watch Co. Reykjavik. We created ARC-TIC to offer an accessible entry into our world of watchmaking, with timeless design, dependable quality, and everyday style.
The only way to do great work,
is to love what you do !
Designed and assembled in Reykjavik, ARC-TIC watches blend traditional craft with clean, modern design and reliable performance. They are built to last and made to be worn every day.
Our focus is classic, high quality watches with character. Each piece reflects clear design, simplicity, and individuality. Whether on leather or steel, an ARC-TIC watch feels at home in a meeting and on a weekend trip.
The name nods to the Arctic Circle that crosses Iceland and to the gentle tick of a watch. We design in Reykjavik and work with carefully chosen manufacturers who meet strict standards for craft, environmental responsibility, and ethical production.
Creativity is part of our story. When we launched the brand, we sent an astronaut onto the streets of Reykjavik for a playful campaign that caught attention across media and social platforms. It reminded people that Iceland’s landscapes can feel otherworldly, just like the places where NASA trained Apollo astronauts.
Today, ARC-TIC Iceland continues to offer honest, thoughtfully designed watches that bring together quality, creativity, and a touch of Icelandic spirit at a fair price.
